5.4.1 Drivers of the rise of Big Data

Drivers of the rise of Big Data

The volume, variety and velocity of Big Data will continue to increase. Vast amounts of digital data are generated by people, organisations, smart sensors, satellites, surveillance cameras, the internet and countless other devices. The endeavour to make sense out of that data brings about exciting opportunities. Creating knowledge out of the data is the major goal of Big Data analysis. In other words: it is about value.